We turn complexity into comms that land.
The hardest messages to get right are the ones everyone is watching.
We help communications leaders in regulated industries turn complex, high-stakes messages into communication that lands - with your people, and with the world outside.
The Reality
In regulated industries, a message that doesn’t land isn’t just a missed opportunity. It creates confusion inside your organisation, inconsistency outside it, and consequences you spend months managing.
The problem is rarely the message itself. It’s the gap between what leadership intends, what employees hear, and what the outside world understands.
We close that gap.
We help regulated organisations - particularly in healthcare, pharma, and finance - deliver clear, effective communication across complex environments.
Whether you’re managing organisational transformation, aligning internal and external stakeholders, or simplifying complex information, our communications consultancy ensures your message lands with every audience.
From internal communications and employee engagement to scientific storytelling and stakeholder campaigns, we support organisations in highly regulated industries to communicate with clarity, consistency and confidence.
CREATIVE / STRATEGY / CAMPAIGNS / INTERNAL COMMS / FILM / PODCASTS / EXPERIENCES
CREATIVE / STRATEGY / CAMPAIGNS / INTERNAL COMMS / FILM / PODCASTS / EXPERIENCES
What This Looks Like in Practice
GSK: Turning a product pipeline into a deeply moving story
-
With five major product approvals expected, GSK was highly confident and excited about the complex pipeline updates and wanted this energy and clarity carried through to employees, helping the changes feel tangible, relevant and approachable.
We created "Life Changers" - an integrated global campaign that put employees and their families at the centre of the story, connecting every person in the organisation to the patients their work was changing.
The campaign ran across film, podcasts and digital channels. The emotional resonance was strong enough that the internal campaign crossed over to external use - because when a story is true, it works everywhere.
employees reached; 5 of the top 20 most-viewed posts of the year
increase in interaction
Average views higher than company standard
US Life Science giant: Building Awareness Across a Hard-to-Reach Innovation Ecosystem
-
Well known to investors, this US Life Science brand was a hidden giant across the scientific community. They needed to reach decision-makers who weren't looking for them - across one of the most closed-off audiences in the industry.
We built a curiosity-led, multi-phase awareness programme that asked bold questions about their impact and drove audiences to purpose-built landing pages.
High-impact visuals ran across DOOH, display and web. Social films with strong narrative hooks reached decision-makers on LinkedIn.
campaign impressions
increase in brand search volume
lift in site conversions
GSK: A Global Rebrand Delivered at Scale
-
Following a complex demerger, GSK needed to bring 70,000 employees across four time zones through a major brand transformation. Quickly, clearly, and without losing anyone.
As lead agency, we shaped the "Ahead Together" narrative, produced all the content and built the infrastructure to deliver it globally - including a first-of-its-kind 90-minute live satellite broadcast across five global hubs, a bespoke 3D digital platform for global participation, and local activation toolkits for regional watch parties.
"Wonderful job. We couldn't be happier with how it all went. Well done to you and the whole crew." - Chairman, GSK
employees reached; 5 of the top 20 most-viewed posts of the year
left feeling motivated, energised and confident
increase in attendance vs. previous years
BUILT TO LAND
Different challenges need different approaches. Opposite is a list of the tools, formats and experiences we use to help complex communication land.
-
Story Strategies
Insight Development
Brand Planning
Communications & Media Strategy
Content Strategy
Social Strategy
-
Brand Identity & Tone of Voice
Fully Integrated Campaigns
Design & VI
Social & Influencer Campaigns
Artwork & Asset Creation
-
Film Direction/Production
Photography
Concept Development & Storyboarding
Podcasts
Motion Graphics & Animation
End-to-End Production Services
In-House Edit Suite
-
Creative Theme / Execution
Talent Management
Venue Logistics
AV & Production
Floorplan, Stage, Set & Breakout/Zone Design
Event Management
Event Communications (Pre, During & Post Event)
-
High-impact, interactive masterclasses led by professional comedians, comedy coaches, and seasoned corporate presenters, including;
Using Humour to Lead the Room Masterclass
1:1 Speaker & Presentation Coaching
Senior Stakeholder & C-Suite Workshops
NLP Rapport Skills Training
Keynote Training
We pride ourselves on being our clients’ most valued partner and have won awards for it.
'Best Agency Collaboration’ ‘Best Hybrid Event’
A GREAT MESSAGE IS ONLY THE START. WHAT MATTERS IS MAKING IT LAND.
If you're working on a communication challenge that matters - inside your organisation, outside it, or both - let's talk.
-
“I have never worked with an agency as good as Toucan and I've worked with lots of agencies!”
Head of Culture & Engagement Communications, GSK
-
"Nice job LSEG/Toucan Team - I appreciate all your collective patience and care for this production. Great partnership all around."
Global Head of Internal Comms, LSEG
-
“Wonderful job. We couldn’t be happier with how it all went. Well done to you and the whole crew.”
Chairman, GSK
-
Your contributions will pave the way for what’s possible when it comes to engaging our people in new and different ways from today onward.
Head, Global Campaigns, Communications & Government Affairs
