EMPOWERING A GLOBAL WORKFORCE
ICE AWARDS: BEST HYBRID EVENT // CONFERENCE AND EVENT AWARDS: BEST HYBRID EVENT //
ICE AWARDS: BEST HYBRID EVENT // CONFERENCE AND EVENT AWARDS: BEST HYBRID EVENT //
CHALLENGE
Harness a pivotal moment in GSK’s history; launching a new brand driven by a purpose that puts their people first.
GSK was embracing huge change at brand level, with an updated identity reflecting their new purpose: to unite science, technology, and talent to make a difference in more people’s lives.
They wanted to signify a bold step forward with an event to bring all their people, around the world, together as one.
SOLUTION
We kicked off GSK’s new brand and purpose with a live, TV-style global satellite broadcast.
Filmed live in front of studio audiences in London, the US, Europe, and India, our broadcast reached 70,000 people across four time zones around the globe. As well as our main locations, we created a 3D online portal as well as ‘how to’ packs for watch parties at local sites and connected online with people at home so all employees could take ownership, contribute and step ahead together. Our inspirational films, including ‘We are GSK’, which now sits proudly on GSK’s new website, provided a strong storyline, and we managed the entire event, from canapes to cameras. What a way to bring a workforce together.
IMPACT
Best results ever for GSK’s largest, most ambitious live broadcast.