GIVING DANCERS A STAGE

CHALLENGE

Red Bull sought a creative and engaging event to crown the UK Dance Your Style Champion. They aimed to break away from the traditional London-centric format and create a memorable experience that would resonate with their target audience of 18-24-year-olds.

SOLUTION

We developed a comprehensive strategy to deliver a high-energy event that would capture the essence of Red Bull Dance Your Style. Key elements of the solution included:

  • Venue Selection: The agency chose Freight Island in Manchester, a historic industrial warehouse unit converted into a cultural hub, to provide a distinctive and engaging backdrop.  

  • Event Format: Toucan designed a dynamic event format that showcased the dancers' skills and allowed the audience to actively participate through voting.

  • Production: The agency managed all aspects of the event production, including stage design, lighting, sound, and logistics.

Marketing and Partnerships: Toucan collaborated with the venue to promote the event and negotiate marketing inclusions, ensuring maximum visibility and reach.

INSIGHT

Toucan Agency recognised the opportunity to not only produce a successful event but also to elevate the brand's image and reach a wider audience. By selecting a unique venue in Manchester and incorporating innovative elements, Toucan could create a truly unforgettable experience.