GSK IMPACT AWARDS
CHALLENGE
The GSK IMPACT Awards are run in partnership with The King’s Fund. Our role was to showcase the wide variety of human impact achieved through their flagship charitable initiative.
The ask was to create and produce a series of stunning films to showcase the work of charities winning GSK's IMPACT awards, and deliver a flagship gala event to celebrate the important work they do to improve the health and wellbeing of the people they positively impact.
INSIGHT
Awards are so much more valuable if they create long lasting impact for the winning charities.
Small charities working at the edge of society are often underfunded, spending their time fire-fighting and working relentlessly for resource, finance and even their very existence. Because of this, they often aren’t set up for maximising the potential of winning such a prestigious award, which can lead to them missing the chance to open up new opportunities.
SOLUTION
A series of high quality, powerfully charged short films to lift the human spirit.
Films created in collaboration with the charities and in their own voices, crafted to make our audience understand, relate and empathise, and designed to last far longer than just one night, working as showcases at the ceremony and as a legacy tool for the charities to take away.
