CELEBRATING INNOVATION IN MEDICINE
CHALLENGE
Create and deliver an annual global awards ceremony to celebrate innovation in transformational medicine and vaccines.
Our task was to create an award ceremony that would shift the dial on GSK’s flagship global innovation awards event, the Transformational Medicine and Vaccine Awards (TMVAs) to embody the innovative and transformational approach they wanted to celebrate.
SOLUTION
The TMVA story embeds innovation from the inside out.
As GSK’s outstanding scientists drive innovation in medicines and vaccines, their annual awards ceremony evolves alongside them. We created a new format, new structure and strong story thread to transform & innovate the event itself.
IMPACT
26,000 VIRTUAL HEARTS & CLAPS
15,000 Attendees
300+ INNOVATION WINNERS
"I want to share a HUGE THANK YOU for all of your efforts to make today’s TMVA event spectacular. From the planning and prep, to the video shoots, to the platform build, to the gift boxes, to the awards show, there was not a detail missed, not a thing left undone. Your dedication to each other, to R&D and to making this event truly wonderful was evident every step of the way.
We recognized R&D stars today, but I want you to know that in a sky full of stars, I saw you. Thank you for being a truly stellar team, I am very lucky to work alongside all of you.”
R&D, Culture & Engagement, Communications & Government Affairs
